Google's Loon Balloons

By Nick Etienne

You climb 170 steps up a series of dusty wooden ladders to reach the top of Hangar Two at Moffett Federal Airfield near Mountain View, California. The vast, dimly lit shed was built in 1942 to house airships during a war that saw the U.S. grow into a technological superpower. A perch high in the rafters is the best way to appreciate the strangeness of something in the works at Google—a part of the latest incarnation of American technical dominance. On the floor far below are Google employees who look tiny as they tend to a pair of balloons, 15 meters across that resemble giant white pumpkins. Google has launched hundreds of these balloons into the sky, lofted by helium. 

At this moment, a couple of dozen float over the Southern Hemisphere at an altitude of around 20 kilometers, in the rarely visited stratosphere—nearly twice the height of commercial airplanes. Each balloon supports a boxy gondola stuffed with solar-powered electronics. They make a radio link to a telecommunications network on the ground and beam down high-speed cellular Internet coverage to smartphones and other devices. 

It’s known as Project Loon, a name chosen for its association with both flight and insanity. Google says these balloons can deliver widespread economic and social benefits by bringing Internet access to the 60 percent of the world’s people who don’t have it. Many of those 4.3 billion people live in rural places where telecommunications companies haven’t found it worthwhile to build cell towers or other infrastructure. After working for three years and flying balloons for more than three million kilometers, Google says Loon balloons are almost ready to step in. It is odd for a large public company to build out infrastructure aimed at helping the world’s poorest people. But in addition to Google’s professed desires to help the world, the economics of ad-­supported Web businesses give the company other reasons to think big. It’s hard to find new customers in Internet markets such as the United States. Getting billions more people online would provide a valuable new supply of eyeballs and personal data for ad targeting. That’s one reason Project Loon will have competition: in 2014 Facebook bought a company that makes solar-powered drones so it can start its own airborne Internet project. Google’s planet-scale social-engineering project is much further along. In tests with major cellular carriers, the balloons have provided high-speed connections to people in isolated parts of Brazil, Australia, and New Zealand. Mike Cassidy, Project Loon’s leader, says the technology is now sufficiently cheap and reliable for Google to start planning how to roll it out. By the end of 2015, he wants to have enough balloons in the air to test nearly continuous service in several parts of the Southern Hemisphere. Commercial deployment would follow: Google expects cellular providers to rent access to the balloons to expand their networks. Then the number of people in the world who still lack Internet access should start to shrink, fast.